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Writing Samples

Here are several case studies and research proposals I’ve developed during my time at the S.I. Newhouse School of Public Communications

Together We Thrive

Together We Thrive

As part of a capstone course, collaborated with a team to develop a comprehensive PR campaign for Together We Thrive, a Barnes Center initiative aimed at promoting mental health awareness and fostering a supportive campus culture at Syracuse University.

Boeing

Boeing

As part of a capstone course, collaborated on a report and presentation case study analyzing Boeing's ongoing challenges—including safety concerns and public relations issues—and proposed strategic solutions for managing and addressing these problems.

Dunkin'

Fact Sheet

This fact sheet details the release of a new Boston Kreme coffee flavor and the celebration plans for Dunkin’s 73rd anniversary.

News Release

This news release details Dunkin’s 73rd-anniversary plans to the public.

Audience Personas

These audience personas describe Dunkin’s two most prominent target audiences.

PESO Model Application

This PESO application explains four different ways, paid, earned, shared and owned, that Dunkin’ can use to gain traction in the news.

Newsjacking

This TikTok video is an example of what Dunkin’ could do to “newsjack” an event, such as St. Patricks Day, to get media attention.

Email Pitch & Contacts

This email pitch details Dunkin’s release of a new K-Cup product and focuses on contacting journalists who write for food and beverage-related outlets. 

eNewsletter

This eNewsletter explains Dunkin’s partnership with the Father Bill’s and MainSpring homeless shelter in Canton, Massachusetts. 

Op-Ed

This op-ed is focused on the benefits of caffeine for people, specifically the health effects seen in individuals who consume a lot of caffeine daily. 

#SephoraSquad

#SephoraSquad

Analyzed the #SephoraSquad influencer program and its impact on inclusive community building, examining how Sephora leveraged diverse creators to foster authenticity, representation and consumer engagement.

HYBE America

HYBE America

In this presentation, the group explored the ethical dilemmas facing HYBE America, analyzing issues related to artist management and corporate expansion within the global entertainment industry.

M&A's in Public Relations

M&A's in Public Relations

Developed a cultural action plan for mergers and acquisitions in PR, focusing on effective internal communication, brand alignment and strategies for maintaining organizational culture during transitions.

DEI in Entertainment

DEI in Entertainment

Collaborated with a team to develop a digital toolkit exposing the hypersexualization of Latinas in entertainment, providing educational resources and strategic messaging to promote accurate and empowering representation.

CuseEats

CuseEats

Worked with a team to create and launch CuseEats, a real brand promoting local food spots in Syracuse. Executed a multi-platform campaign to drive community engagement and support small businesses.

NHL Green Games

NHL Green Games

Developed a comprehensive PR campaign for the NHL Green Games Initiative, focusing on sustainability efforts, fan engagement and brand messaging to promote environmental responsibility in professional hockey.

Manlius Art Cinema

Manlius Art Cinema Research Proposal

Researched the history and community significance of the Manlius Art Cinema while exploring strategies to enhance its PR efforts and expand community engagement.

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